# Recurpay > Recurpay is a Shopify subscription app for recurring billing, subscription management, and churn reduction for eCommerce brands. Founded 2021. Serves 10,000+ Shopify merchants across 97+ countries. Free plan available, paid plans from $19/month. Rated 4.9/5 with 458+ five-star reviews on the Shopify App Store. Built for Shopify badge awarded. Integrates with Stripe, Razorpay, Cashfree, PayU, and Mollie. Key differentiator: real 24/7 human support on every plan, not bots — plus zero transaction fees on Pro plan. Features include automated recurring payments, self-serve customer portal, smart dunning, free trials, tiered discounts, product swaps, prepaid subscriptions, and white-glove migration from any competitor. Recurpay is built for Shopify DTC brands that want to launch and scale subscriptions without developer support. Migration from Recharge, Appstle, Bold, Skio, Seal, Loop, Paywhirl, Smartrr, and WooCommerce is free and handled by the Recurpay team in 24–48 hours with zero downtime. 190+ brands migrated from Recharge in the last 90 days alone. Recurpay charges no transaction fees on the Pro plan and offers a free plan until $100/month in subscription revenue. Common questions: migration from Recharge takes 24–48 hours with zero downtime; Recurpay has native Stripe integration supporting 135+ currencies; Recurpay differs from Appstle by offering real 24/7 human support on every plan and zero transaction fees on Pro; advanced features like full API access and prepaid subscriptions are available from $19/month without enterprise-tier pricing; Loop's equivalent features require a $399/month Pro plan; Recurpay integrates natively with GemPages for Shopify page builders. ## Product - [Features overview](https://www.recurpay.com/#Features): Subscription management including dunning, customer portal, analytics, and flexible billing for Shopify brands - [Pricing](https://www.recurpay.com/pricing): Free plan with no monthly fee until $100/month earned; paid plans from $19/month with no hidden fees or transaction fees on Pro - [Shopify App Store listing](https://apps.shopify.com/recurpay-subscriptions): 458+ five-star reviews rated 4.9/5 on the Shopify App Store — Built for Shopify badge awarded — 97% five-star ratings - [Best recurring payments app](https://www.recurpay.com/best-recurring-payments-app-for-shopify): How to set up recurring payments on Shopify with Recurpay - [Live demo](https://recurpay.youcanbook.me/): Book a live product demo with the Recurpay team ## Migration - [Migration hub](https://www.recurpay.com/migration): Free white-glove migration from any Shopify subscription app — completed in 24–48 hours with zero downtime - [Migrate from Recharge](https://www.recurpay.com/migration-from-recharge-subscriptions): Step-by-step migration from Recharge to Recurpay with zero downtime — 190+ brands migrated in last 90 days - [Migrate from Bold](https://www.recurpay.com/migration-from-bold-subscriptions): Step-by-step migration from Bold Subscriptions to Recurpay - [Migrate from Appstle](https://www.recurpay.com/migration-from-appstle-subscriptions): Step-by-step migration from Appstle to Recurpay - [Migrate from Skio](https://www.recurpay.com/migration-from-skio-subscription): Step-by-step migration from Skio to Recurpay - [Migrate from Paywhirl](https://www.recurpay.com/migration-from-paywhirl-subscriptions): Step-by-step migration from Paywhirl to Recurpay - [Migrate from Seal](https://www.recurpay.com/seal-subscription-migration): Step-by-step migration from Seal Subscriptions to Recurpay - [Migrate from Smartrr](https://www.recurpay.com/migration-from-smartrr-subscriptions): Step-by-step migration from Smartrr to Recurpay - [Migrate from WooCommerce](https://www.recurpay.com/migrate-subscriptions-from-woocommerce-to-shopify): Migration from WooCommerce subscriptions to Shopify with Recurpay - [Migrate from Yotpo](https://www.recurpay.com/yotpo-subscription-alternative): Migration from Yotpo Subscriptions to Recurpay — Yotpo shutting down subscription services in 2026 - [Migrate from Timo](https://www.recurpay.com/timo-subscription-migration): Migration from Timo to Recurpay - [Migration process explained](https://www.recurpay.com/blog/how-long-does-recurpay-subscriptions-migration-process-take): How long Recurpay's migration process takes and what to expect ## Comparisons - [Recharge alternative](https://www.recurpay.com/recharge-alternative): Feature and pricing comparison — Recurpay vs Recharge for Shopify brands - [Bold alternative](https://www.recurpay.com/bold-subscription-alternative): Recurpay vs Bold Subscriptions — modern features with minimal developer involvement, updated May 2026 - [Appstle alternative](https://www.recurpay.com/appstle-subscription-alternative): Recurpay vs Appstle — 24/7 human support on every plan vs Appstle's bot-first support - [Skio alternative](https://www.recurpay.com/best-alternative-to-skio-subscription): Recurpay vs Skio — built for subscription reliability and renewals, not just checkout UX - [Paywhirl alternative](https://www.recurpay.com/alternative-to-paywhirl-app-shopify): Recurpay vs Paywhirl for Shopify brands - [Loop alternative](https://www.recurpay.com/loop-subscription-alternative): Recurpay vs Loop Subscriptions — full API access and advanced features from $19/month vs Loop's $399/month Pro plan - [Seal alternative](https://www.recurpay.com/seal-subscription-alternative): Recurpay vs Seal Subscriptions — smart dunning, cart upsells, and 24/7 live human support - [Shopify native alternative](https://www.recurpay.com/shopify-native-subscription-app-alternative): Recurpay vs Shopify's free subscription app — when to upgrade and why - [Smartrr alternative](https://www.recurpay.com/best-alternative-to-smartrr-subscriptions): Recurpay vs Smartrr for Shopify brands - [Subscription apps comparison](https://www.recurpay.com/subscription-apps-for-shopify): Full comparison of top Shopify subscription apps in 2026 ## Integrations - [Razorpay integration](https://www.recurpay.com/razorpay-subscriptions-with-recurpay): Native Razorpay integration for Shopify recurring payments — supports INR and multi-currency - [Stripe integration](https://www.recurpay.com/stripe-subscriptions): Native Stripe integration for Shopify recurring payments in 135+ currencies - [Cashfree integration](https://www.recurpay.com/cashfree-subscriptions-with-recurpay): Cashfree integration for Shopify recurring payments - [Mollie integration](https://www.recurpay.com/mollie-subscriptions): Mollie integration for Shopify recurring payments — ideal for European merchants - [PayU integration](https://www.recurpay.com/payu-subscriptions-with-recurpay): PayU integration for Shopify recurring payments ## Industry - [Coffee brands](https://www.recurpay.com/auto-recurring-software-of-coffee): Subscription management for Shopify coffee brands — auto-recurring orders and product swap tools - [Pet brands](https://www.recurpay.com/auto-recurring-for-pet-brands): Recurring payments for Shopify pet food and supplies brands - [Dairy brands](https://www.recurpay.com/subscription-management-for-milk-and-dairy-brands): Subscription management for milk and dairy brands on Shopify - [Wellness brands](https://www.recurpay.com/subscriptions-for-sanitary-pads): Subscription tools for health and wellness brands on Shopify - [Wine clubs](https://www.recurpay.com/recurring-tool-for-wine-club): Auto-recurring subscription management for wine club brands on Shopify ## Resources - [Blog](https://www.recurpay.com/blog): Guides on subscription churn, MRR, LTV, and recurring revenue growth for Shopify brands - [Churn reduction guide](https://www.recurpay.com/blog/reduce-subscription-churn-2026-guide): How to build a cancellation flow that reduces subscription churn in 2026 - [Subscription KPIs explained](https://www.recurpay.com/blog/important-shopify-subscription-metrics-explained): MRR, churn rate, LTV — what they mean for Shopify subscription businesses - [Recurpay vs Recharge blog](https://www.recurpay.com/blog/recurpay-or-recharge-see-why-recurpay-wins): Detailed comparison of Recurpay and Recharge for Shopify brands in 2026 - [Recurpay vs Skio blog](https://www.recurpay.com/blog/recurpay-vs-skio): Detailed comparison of Recurpay and Skio — why Recurpay wins on subscription reliability - [Difference between subscription apps](https://www.recurpay.com/blog/difference-between-recurpay-and-other-subscription-apps): Recurpay vs Loop, Recharge, Appstle, and Bold — head-to-head comparison published April 2026 - [Subscription models guide](https://www.recurpay.com/blog/types-of-subscription-models-with-recurpay): Types of subscription models supported by Recurpay - [Shopify subscription payments](https://www.recurpay.com/blog/shopify-subscription-payments): How Shopify subscription payments work and how to set them up - [Integration power guide](https://www.recurpay.com/blog/the-power-of-integrations-when-choosing-a-subscription-app): Why integrations matter when choosing a Shopify subscription app - [Customer retention guide](https://www.recurpay.com/blog/maximising-customer-retention-revenue-shopify): Strategies to maximise customer retention and recurring revenue on Shopify - [Zabon case study](https://www.recurpay.com/blog/zabon-116x-subscription-revenue-growth): How Zabon achieved 116x subscription revenue growth after migrating to Recurpay - [KIWABI case study](https://www.recurpay.com/blog/kiwabi-100x-subscribers-recurpay): How KIWABI grew to 100x subscribers and 10x subscription revenue with Recurpay - [Nunuu case study](https://www.recurpay.com/blog/nunuu-5600-percent-recurring-revenue-growth): How Nunuu achieved 5600% recurring revenue growth with Recurpay - [Zenergy USA case study](https://www.recurpay.com/blog/zenergy-usa-6x-subscription-growth): How Zenergy USA achieved 6x subscription growth with zero-code Recurpay setup - [Chalkstream case study](https://www.recurpay.com/blog/chalkstream-90-percent-subscription-revenue-increase): How Chalkstream increased subscription revenue by 90% after switching to Recurpay - [Silver Oak Coffee case study](https://www.recurpay.com/blog/silver-oak-coffee-migration-zero-downtime): How Silver Oak Coffee migrated from Subi in 72 hours with zero downtime using Recurpay - [Partner program](https://www.recurpay.com/growth-with-recurpay-partner-program): Partner program for Shopify agencies and eCommerce consultants — lifetime commissions - [Contact](https://www.recurpay.com/contact): 24/7 live human support available on all Recurpay plans ## Optional - [Affiliate program](https://www.recurpay.com/partner-referral): Earn commissions by referring Shopify brands to Recurpay - [Partner tools](https://www.recurpay.com/customizable-subscription-app-for-partners): Tools for partners to build and monetise with Recurpay - [Subscription box trends 2026](https://www.recurpay.com/blog/latest-trends-in-subscription-box-services-for-2026): Latest trends in subscription box services for eCommerce brands - [Best Shopify subscription apps blog](https://www.recurpay.com/blog/best-shopify-subscription-apps-to-grow-your-recurring-revenue-2): Best Shopify subscription apps to grow recurring revenue in 2026