KIWABI was created to redefine how modern women approach beauty and aging - natural, gentle, effective, and without compromise. Best known for its cult-favorite gray hair root touch-up series and bestselling scalp health and hair growth serum, KIWABI delivers salon-quality results that integrate seamlessly into daily routines, empowering customers to feel confident and polished while supporting the long-term health of their hair and scalp.

More than just a product line, KIWABI represents thoughtful innovation. Every formula is designed to address real-life beauty challenges while protecting the delicate balance of the scalp environment. With an emphasis on clean, functional, and high-performance care, the brand delivers transformative results through science-backed botanicals and purposeful formulation.

What sets KIWABI apart is its frictionless approach to beauty maintenance. By shifting from one-time purchases to smart, automated replenishment, the brand ensures that essentials arrive exactly when needed, eliminating last-minute orders or product gaps. This strategic move toward subscription-first commerce reflects KIWABI’s commitment to consistency, convenience, and care.

KIWABI has built a powerful, subscription-first beauty model that champions reliability, self-care, and time-saving convenience, making everyday beauty a promise, not a task.

That’s where Recurpay stepped in.

Thinking of migrating to Recurpay? We’ve got you covered!

By integrating Recurpay’s powerful Shopify-native subscription management platform, KIWABI unlocked a seamless shift from transactional commerce to predictable, recurring revenue. Recurpay’s plug-and-play solution enabled the brand to transform loyal, repeat buyers into high-value subscribers without the need for complex development or third-party apps. Built for fast-scaling consumer brands, Recurpay’s platform offered the agility, automation, and insights needed to support subscription growth at scale.

For KIWABI, this translated into a smooth rollout of tailored subscription plans, advanced billing automation, and conversion-focused features like smart renewals and cart upsells.The result was a frictionless customer journey, improved retention, and a scalable system that now powers one of the fastest-growing beauty subscription models on Shopify.

The Recurpay Edge for KIWABI: From Zero to 100x Subscribers

Before Recurpay, KIWABI had no structured subscription model, only one-time purchases that left gaps in customer retention and revenue predictability. That changed in early 2023 when the brand partnered with Recurpay.

Unlike other rigid subscription platforms, Recurpay offered KIWABI a plug-and-play solution built natively for Shopify, with zero developer dependency, smart automation, and full customization, everything a high-frequency D2C brand needs to scale fast.

Check out the subscription plans we’ve got waiting for you!

The results speak for themselves:

  • 100x increase in active subscribers
  • Nearly 10x growth in total subscription revenue
  • 2.2x revenue jump in just the last 90 days

This wasn’t just an upgrade. It was a transformation. Recurpay turned KIWABI’s manual reorder flow into a powerful recurring revenue engine, seamless to set up, simple to manage, and designed for scale across global e-commerce markets.

How KIWABI Achieved Real Results

With a suite of intelligent tools with Recurpay designed for Shopify brands in India and beyond, KIWABI was able to reduce churn, increase average order value (AOV), and optimize the full customer lifecycle.

  • Smart Renewal Logic- For KIWABI’s fast-moving audience, consistency is key. With automated payment retries and renewal logic powered by Recurpay, failed transactions no longer meant lost customers, just a quick bounce back.
  • Revenue Booster Tools- Using cart-level upsells and bundled recommendations during the subscription flow, KIWABI has successfully increased average order value (AOV) turning replenishment into an opportunity for discovery and delight.
  • Effortless Integration- With zero-code integration, KIWABI went live on Recurpay in minutes, no developer dependency, no downtime. That meant more time focusing on growth and customer relationships.
  • Reliable Subscriber Experience- Flexible plans, mobile-first dashboards, and effortless auto-renewals made it easier for KIWABI’s customers to stay subscribed, boosting retention in a market where loyalty is hard-won.

Check out the unique features you will have access to with Recurpay Subscriptions!

The Subscription Effect

In under a year, KIWABI’s subscription growth evolved into a high-impact, result-driven store.Unlike traditional platforms that demand heavy customization or developer dependency, Recurpay offers plug-and-play performance with capabilities built for high-frequency product categories like beauty and personal care.

  • Designed for fast-moving, replenishable product workflows like haircare
  • Enabled personalized upsell flows and automated retention strategies
  • Eliminated manual processes with intelligent, hands-free automation
  • Powered by stable, predictable, monthly recurring revenue at scale

This combination of ease, flexibility, and performance has made KIWABI into a store focused on customer retention, revenue visibility, and operational efficiency, all without writing a single line of code.

The Road Ahead: Recurpay x KIWABI

For KIWABI, Japan’s go-to brand for salon-quality root touch-ups, building a loyal customer base wasn’t just about product, it was about consistency. In fast-moving markets like India, Japan, and Southeast Asia, where beauty consumers expect on-time replenishment and minimal effort, subscriptions became the natural next step.

With Recurpay powering KIWABI’s Shopify-based subscription flow, the brand transformed its e-commerce store into a recurring revenue machine. Features like smart replenishment, personalized upsell journeys, and automatic payment retries ensure that high-frequency beauty buyers never miss a delivery.

Today, KIWABI’s seamless subscription model does more than reduce churn. It elevates the overall customer experience. For global D2C beauty and wellness brands looking to expand, KIWABI stands as a blueprint for scalable, low-code subscription success, enabled by a flexible toolset from Recurpay.

Ready to turn transactions into lifetime relationships?
Choose the platform built to scale with you, choose Recurpay.

Let’s make it happen! Book a Recurpay demo today. 

Disclaimer: The information presented on this website is based on internal data and estimation methods. While we strive to ensure the accuracy of this information, we cannot guarantee its correctness. Recurpay is not responsible for any errors or omissions in the information provided. In no event will Recurpay or its partners or employees be liable to anyone for any decision made in reliance on the information on the site.

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