KIWABI is a Japan-based beauty brand known for its root touch-up series and hair growth serum. The brand focuses on delivering salon-quality results through plant-based formulations that support scalp health, gray hair coverage, and hair regeneration.

Designed for routine beauty care, KIWABI’s product line combines clean ingredients, ease of use, and visible performance. As demand increased across Japan, India, and Southeast Asia, the brand needed a reliable Shopify subscription solution to support predictable delivery, retention, and recurring revenue.

In early 2023, KIWABI moved from a one-time purchase model to a subscription-first ecommerce strategy, using Recurpay as their Shopify-native subscription platform.

Thinking of migrating to Recurpay? We’ve got you covered!

Why KIWABI Chose Recurpay

Before using Recurpay, KIWABI did not have a structured subscription setup. Orders were placed manually, with no automation in place. This limited the brand’s ability to scale retention and created operational gaps in reorder frequency and inventory predictability.

The team needed a solution that was:

  • Built directly on Shopify
  • Easy to implement, with no developer involvement
  • Capable of managing automated renewals, subscription plans, and upsells
  • Flexible enough to support regional expansion across multiple markets

Recurpay met all these needs. The integration was completed without code, and the platform went live in a short time without affecting ongoing operations.

Results After Migrating to Recurpay

Since launching subscriptions with Recurpay, KIWABI has seen clear improvements in subscription metrics:

  • 100x increase in active subscribers
  • Nearly 10x growth in subscription revenue
  • 2.2x revenue growth in 90 days
  • Significant improvement in churn reduction, retention, and repeat purchase rate

These changes were achieved without platform redesigns or external applications.

Check out the subscription plans we’ve got waiting for you!

Key Features That Drove Subscription Growth

  • Smart Renewal Logic

KIWABI enabled Recurpay’s automated billing system to handle payment retries and subscription renewals. Failed transactions were resolved quickly through retries, improving overall retention and billing success.

  • Cart Upsell Tools

During checkout, customers could add related products to their subscription. This helped increase average order value (AOV) and supported product discovery for items like scalp serums, root touch-up refills, and treatment boosters.

  • Flexible Subscription Plans

Customers were given full control of their subscription preferences. They could change delivery timelines, skip orders, or add new products directly from their Shopify account dashboard.

  • No-Code Integration

Recurpay’s integration required no developer work. KIWABI activated all features and tools through their Shopify admin panel, which helped the internal team focus on marketing and logistics without technical overhead.

Operational Benefits of the Migration With Recurpay

  • Full visibility into subscriber behavior through Recurpay dashboards
  • Elimination of manual tracking for subscription renewals
  • Stable, month-over-month growth in recurring revenue
  • Increased ability to plan inventory and logistics based on predictable subscription orders

This structured approach helped KIWABI scale its presence in markets with high product usage and time-sensitive delivery expectations.

Check out the unique features you will have access to with Recurpay Subscriptions!

The Subscription Model in Action

In less than a year, KIWABI moved from a manual reorder process to a fully automated subscription-based commerce system. This transformation enabled:

  • Timely product replenishment for fast-moving categories like haircare
  • Better customer experience through clear communication and renewal tracking
  • Revenue predictability for a brand scaling across multiple regions
  • Higher lifetime value (LTV) across the subscriber base

Our Partners Who Are Adding Value to Kiwabi

Loloyal: Loyalty & Rewards -Customizable loyalty platform rewarding KIWABI customers for purchases, referrals, and engagement, boosting repeat orders, enhancing customer relationships, and increasing lifetime value through exclusive incentives and brand-specific reward programs.

SEOAnt: AI SEO & Image Optimizer -AI-powered tool optimizing KIWABI’s product listings, images, and metadata to improve search rankings, attract organic traffic, enhance visibility, and increase conversions through intelligent, automated SEO strategies tailored to Shopify stores.

Trustoo Reviews -Review management app helping KIWABI collect, display, and manage verified customer reviews with photos and videos, building trust, improving product credibility, and increasing purchase confidence for new and returning customers.

Shopify Collabs- Collaboration platform connecting KIWABI with influencers, creators, and partners to run campaigns, expand reach, build brand awareness, and drive new customer acquisition through authentic community engagement.

Judge.me - Review app enabling KIWABI to gather unlimited product reviews with images and ratings, boosting customer trust, improving on-site conversions, and supporting SEO through user-generated content.

Yoast SEO ‑ Store optimization -SEO solution helping KIWABI optimize site structure, meta tags, and product descriptions for higher Google rankings, increased organic traffic, and better discoverability in competitive beauty and haircare markets.

Transcy: AI Language Translate - Translation app allowing KIWABI to display content in multiple languages, supporting cross-border sales, improving accessibility, and enhancing the shopping experience for customers across Japan, India, and Southeast Asia.

KIWABI is now one of the leading examples of a beauty brand using Recurpay to build and manage subscriptions through Shopify. The move to Recurpay allowed them to improve retention, grow recurring revenue, and support expansion without custom development.

For high-frequency product categories like haircare, personal care, or beauty, Recurpay provides a stable, easy-to-use system that supports fast execution and consistent performance.

Let’s make it happen! Book 1:1 Call with Experts Today!

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Disclaimer: The information presented on this website is based on internal data and estimation methods. While we strive to ensure the accuracy of this information, we cannot guarantee its correctness. Recurpay is not responsible for any errors or omissions in the information provided. In no event will Recurpay or its partners or employees be liable to anyone for any decision made in reliance on the information on the site.

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