Founded by Dr. Natalia Hancock and Tony Hancock, Skintique began as a Leicester-based skin clinic built on a clear philosophy: evidence-based treatments, personalised care, and results that last. This same philosophy now shapes their Shopify skincare store, which makes professional-grade skincare accessible to clients beyond the clinic doors.

Every skincare product in the store is selected with the same clinical precision used in treatment plans, formulations backed by research, chosen for their effectiveness, and curated to support long-term skin health at home.

By 2024, Skintique had developed a loyal base of repeat online skincare customers who trusted their recommendations, but their subscription setup on Seal Subscriptions had limits. They wanted software that could do more, give them better tools to manage subscriptions, keep customer retention strong, and provide a smoother, more flexible Shopify subscription experience. Predictable recurring revenue was important for planning stock and promotions, but equally important was ensuring subscribers stayed engaged and satisfied.

Check out our subscription plans built for your business.

The Need for Migration to Recurpay Subscriptions

Skintique was ready to move to a Shopify subscription app that could match their vision for growth. The goal was clear: a white glove migration process that would keep every active subscriber intact and carry over the unique tiered discounting system they had in place.

This loyalty-based setup rewarded customers based on their order counts, and Skintique wanted to make sure these discounts were preserved during migration. Any reset to their order history would risk breaking customer trust and impacting retention and churn rate.

Recurpay’s team worked closely with Skintique to plan a migration that was seamless on the customer side. Every order counts, and loyalty discounts from Seal Subscriptions were carried over, so subscribers experienced no disruption to their benefits.

Why Recurpay Was Chosen

Skintique chose Recurpay for three main reasons:

  1. Better Shopify Subscription Software- Recurpay offered the advanced features they were missing in Seal, along with a cleaner, easier way to manage subscriptions inside Shopify.
  2. White Glove Migration Approach- The migration plan accounted for their tiered discounting logic, ensuring customers’ loyalty benefits stayed intact. This was a key factor in maintaining trust and preventing churn.
  3. Post-Migration Growth Tools- Recurpay’s built-in revenue boosters, including Cart Upsell, Account Upsell, and Smart Renewals, gave Skintique new ways to increase order value and reduce missed renewals.

See why recurring revenue is the future of e-commerce.

Support During Migration

The migration process was fully managed by the Recurpay team in close communication with Skintique. Every technical question, from loyalty program preservation to customer communication, was addressed before launch. This proactive approach meant the store went live on Recurpay with all subscribers active and ready to renew on schedule.

Data Metrics & Business Impact

Recurpay implemented a white glove Shopify subscription migration that preserved all active subscribers, carried over order history, and protected loyalty discounts. Post-migration, Skintique leveraged Cart Upsell, Account Upsell, Smart Renewals, and loyalty integrations to boost retention and order value.

  • Return Rate: Improved customer retention with loyalty-based discounts and renewal automation.
  • Subscription Revenue Increase: Sustained and predictable recurring revenue post-migration.
  • Revenue Booster Features: Generated 22.35% of total subscription revenue through upsells and renewal recovery.
  • Customer Experience: Zero disruption to active subscribers, maintaining trust and satisfaction throughout the migration.

Discover how subscriptions can keep your customers coming back.

Our Partners Adding Value In This Journey

SEOAnt: AI SEO &Image Optimizer - AI-driven SEO tool for Shopify stores that optimises Skintique’s product images, metadata, and keywords to improve organic rankings, drive targeted traffic, and boost conversions for professional-grade skincare subscriptions.

Loloyal: Loyalty & Rewards - Customizable Shopify loyalty program rewarding Skintique’s subscribers for repeat purchases, referrals, and engagement, increasing retention, recurring revenue, and customer lifetime value in the competitive skincare and beauty eCommerce market.

Trustoo Reviews - Review platform enabling Skintique to collect, display, and manage authentic product reviews with photos and videos, improving credibility, building trust, and increasing conversion rates for subscription-based professional skincare products.

Post Purchase Upsell—ReSell - Shopify upsell app that suggests relevant add-ons immediately after checkout, helping Skintique increase average order value, enhance subscription experience, and generate additional recurring revenue from loyal skincare customers.

Klaviyo – Email Marketing & SMS - Advanced email and SMS marketing platform integrating with Shopify to help Skintique automate customer journeys, re-engage subscribers, reduce churn, and boost recurring subscription revenue for premium skincare lines.

iCart Cart Drawer Cart Upsell - Slide-out cart solution for Shopify that lets Skintique offer in-cart upsells, cross-sells, and discounts, increasing order value and improving subscription retention without disrupting the checkout flow.

BOGOS: Free Gift Bundle Upsell - Shopify upsell app allows Skintique to offer free gifts and bundle promotions, rewarding loyal subscribers, driving higher conversions, and enhancing customer satisfaction in their recurring skincare subscription model.

Turn one-time buyers into lifelong customers, here’s how.

The Impact of Recurpay on Skintique’s Store

Since migrating, Skintique has seen steady growth in subscription revenue, driven by both retention and upselling. Revenue booster features alone contributed to a significant portion of their subscription income, helping them capture additional value from existing customers.

Their recurring revenue is now supported by a system that keeps customers engaged through loyalty discounts, personalised upsells, and smooth renewals. Retention has improved because subscribers continue to receive the same benefits they enjoyed before the migration, now backed by more reliable subscription management software.

Skintique’s move from Seal Subscriptions to Recurpay Subscriptions shows what’s possible when a Shopify subscription migration is handled with attention to detail. By protecting loyalty-based discounts, automating renewals, and introducing upsell opportunities, they now have a subscription model that supports long-term growth and customer satisfaction.

For any merchant looking to migrate their Shopify subscriptions without disrupting customer experience, Recurpay offers the tools, support, and migration process needed to keep retention high and recurring revenue stable.

For brands looking to migrate subscriptions on Shopify, Recurpay offers a reliable, structured system that delivers results without requiring code or redesigns.

Let’s make it happen! Book 1:1 Call with Experts Today!

‍

Disclaimer: The information presented on this website is based on internal data and estimation methods. While we strive to ensure the accuracy of this information, we cannot guarantee its correctness. Recurpay is not responsible for any errors or omissions in the information provided. In no event will Recurpay or its partners or employees be liable to anyone for any decision made in reliance on the information on the site.

‍