BFCM brings about the momentum many merchants don’t experience at any other time of the year. Visitors go up, carts fill faster, and every product suddenly gets a chance to be discovered but once the weekend ends, the real work begins.

The truth is simple:
A BFCM order feels good but a retained customer is the actual success metric you should be looking at.

Subscriptions help you win the game by converting BFCM traffic into predictable, repeating, long-term revenue.

This matters even more for merchants in categories where customers naturally reorder:

  • Food & Beverage
  • Health & Wellness 
  • Pet Care 
  • Beauty & Cosmetics

If your products fit into someone’s daily or weekly habits, then BFCM gives you the strongest entry point into creating customer relationships that last months, not minutes, supported by steady subscription flows and the operational systems merchants already use, such as reliable inventory management softwares.

This is exactly why more than 10,000+ merchants across 98+ countries trust Recurpay Subscriptions to power their subscription ecosystem. The need of the hour is the same for all; a reliable subscription platform backed by experience, stability, and a proven track record, reflected in our 450+ five-star reviews from merchants who returned for the consistency and confidence Recurpay brings to their retention journey.

Exploring subscriptions for your store? Nowhere better than with Recurpay Subscriptions!

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So, how do you turn those one time purchases during BFCM into long term revenue for your store?

1. Capture the intent before it fades 

During regular weeks, customers browse slowly but during BFCM, they browse with purpose.

They’re comparing, deciding, trying new merchants, and stocking up because “now is the best time to try something new.” This is the window where the emotional and practical barriers are at their lowest.

Take for example a shopper in Canada who tries your protein powder during BFCM at a great price. They use it daily.  The moment they see a subscription option offering effortless monthly refills with flexible billing, the decision becomes emotionally lighter.  They’re not committing to you but in reverse,  you’re committing to show up for them regularly.

A subscription presented at this moment doesn’t feel like a push.  It feels like the smarter choice.

  • A small, steady recurring discount
  • Flexible delivery timing
  • “Pause anytime” freedom
  • “Skip this month” instead of cancelling
  • Reliable replenishment

When customers are already choosing urgency, value, and convenience, subscriptions fit naturally into that mindset.

Want to explore partnerships with Recurpay Subscriptions?

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2. Make the right choice not the expensive choice 

Every merchant feels the pressure of BFCM spending:

  • Higher CPC
  • More competition
  • Heavier discounting
  • Aggressive remarketing everywhere

Acquiring a customer during this period is costly and the pain of losing that customer after just one order, well that’s just expensive. 

Subscriptions turn that dynamic around. One acquisition cost turns into  multiple repeat orders which keep bringing in consistent revenue. You don’t need to chase the same customer again as they automatically return to the system that’s built to keep them connected.

This is crucial for Shopify merchants in the US, UK, Canada, and Australia where post-holiday engagement often dips. Subscriptions prevent that dip by creating a steady pattern of renewals.

Check out how subscriptions helped other merchants in the past!

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3. Don’t guess but create the customer behaviour 

For most e-commerce merchants, the thought is simple; the journey ends when the order is shipped. Recurpay flips that mindset completely. 

A one-time purchase closes the tab but subscriptions, they keep the tab open, in the customers’ minds and in their routines. You’re not guessing customer behaviour, you’re observing it and in some ways creating it.

Customers begin to interact with you in ways you never expected: 

  • Renewal reminders
  • Delivery updates
  • Swap options
  • Pause/skip features
  • Consistent monthly experience

For the Food & Beverage or Pet Care domains, this behaviour reflects real-life consumption and for the Beauty and Wellness sector, this reflects routine and self-care habits.

As the subscription journey speaks for itself, you rely less on manual data analysis and more on the customers’ journeys that give you an insight into their preferences, their habits and their purchasing routines to curate better offers for them.

Check out the 5-star reviews on our app!

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4. Shape the habits that create loyalty 

Routine creates the strongest form of loyalty and BFCM is the perfect time to build that loyalty. 

Customers don’t reorder coffee because of a discount. They reorder because they drink it every morning. They don’t reorder skincare because of a sale. They reorder because they trust what works for their skin. 

Sure, they come in first for the discount, as seen across many brands, but when you give them a reason to stay, one that is not dependant on increasing discount values or spending ad revenue in targeting them again, you build a loyalty base of customers who actually like your products and trust them. That is loyalty. That is your golden spot.

Take for example a shopper in the UK who buys your daily greens mix during BFCM. After a week, they come back due to their subscription order. After three weeks, they’re used to it and feel better. Now, they aren't reordering because of your discount, they’re reordering because it is an essential part of their day and their trust in you has turned them into your loyal subscribers.  

Once a product becomes part of someone’s day, month, or lifestyle, loyalty becomes natural. 

Check out the subscription plans we’ve got waiting for you!

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5. Choose post-BFCM stability not chaos

Every e-commerce  merchant knows the post-BFCM reality:

  • Inbox overload
  • Delayed deliveries
  • Refund requests
  • People buying impulsively, then changing their mind
  • COD returns in some regions

Subscriptions are the natural salve acting quietly to reduce the chaos and bring in the stability you need.  

  • Renewals continue as scheduled
  • Revenue stays consistent
  • Customers who rely on your product remain unaffected
  • Re-order anxiety disappears
  • Communication stays structured instead of chaotic

In every sector and more so in the Pet Care and Beauty domain, customers need reliability and subscriptions brings you just that.

You’re here maintaining order while the rest of the ecosystem is still catching up.

Thinking of migrating to Recurpay? We’ve got you covered with Whiteglove migrations!

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6. Understand what your audience is looking for

On a typical BFCM sale day, it’s overwhelming. Timers everywhere, discounts popping up, ads running on a full time high, every merchant claiming the biggest offer, and all of this to an audience that is already confused about who to go ahead with.

Step in; subscriptions. Building the trust within the audience that you're not here for a one time sale, or for a single order from the customer, but you’re in fact here to build a relationship, create a sustainable flow and make life easier for them.

With this narrative, you’ve already won before you even started because what your customers see is: 

  • Transparent billing
  • Clear renewal dates
  • “Cancel anytime” without games
  • Predictable delivery schedules
  • Control in their hands

They know you’re here for the long run and that belief in your store, well that’s the real currency to keep them coming back long after the BFCM  discounts disappear.

Sold already? Book a demo today.

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Recurpay isn’t built to overwhelm merchants or customers. It’s built to support consistent, recurring and predictable revenue streams. It’s tailored to reduce churn, to bring in loyalty and to create a relationship with your customers that goes beyond any sale cycle. 

Now, you may be wondering, that’s great but how does it fit into my unique BFCM strategy?

1. Designed for everyday products people rely on- Whether it’s protein, skincare, pet food, or daily boosters, Recurpay’s subscription flows match real buying behaviour instead of forcing rigid patterns.

2. Predictable, repeatable revenue without complexity- Merchants don’t need to learn new systems or change their store structure. Subscriptions fit cleanly into the existing buying journey.

3. A customer experience that feels natural, not forced- Recurpay Subscription is built for clarity. simple subscription options, smooth renewals, transparent controls, and an experience that reflects your store, not external templates.

If your only focus is on the revenue spike of a single weekend, the rest of the year will always feel unpredictable but if your BFCM strategy includes subscriptions, every order becomes the beginning of something steady.

Recurpay gives merchants what they truly want from BFCM:  a weekend of traffic, followed by months of steady, reliable revenue.

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If you’re ready to explore the power of subscriptions, here’s how we can help you during BFCM!

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Disclaimer: The information presented on this website is based on internal data and estimation methods. While we strive to ensure the accuracy of this information, we cannot guarantee its correctness. Recurpay is not responsible for any errors or omissions in the information provided. In no event will Recurpay or its partners or employees be liable to anyone for any decision made in reliance on the information on the site.