Subscription churn is the quiet threat to recurring revenue for any Shopify merchant. 

While acquiring new customers is a constant focus, a mere 5% increase in customer retention can boost profits by over 25%, according to Bain & Company, but what if you could proactively win back customers instead of just watching them leave?

Recurpay's integration ecosystem provides a powerful, automated strategy for reducing both voluntary and involuntary churn, allowing businesses to recover lost revenue and increase customer lifetime value.

This guide will break down how our key partners work together to create a seamless, automated strategy for winning back churned customers.

Ready to build your own churn-reduction tech stack?

The Problem: Why Do Customers Churn?

Before we dive into solutions, it's essential to understand the two main types of churn:

  • Involuntary Churn: This happens when a customer's subscription is canceled due to a payment failure, such as an expired credit card or insufficient funds. Involuntary churn is a significant and often fixable revenue leak, accounting for 20-40% of customer losses in some subscription businesses.
  • Voluntary Churn: This occurs when a customer intentionally cancels their subscription. Common reasons include a lack of engagement, low perceived value, or a change in their needs.

Recurpay's integrations provide the tools to address both types of churn head-on.

Ready to get started right now?

Key Recurpay Integrations for Churn Reduction

Here is a breakdown of how each of our ecosystem partners can help you recover churned subscribers and boost customer loyalty.

1. Klaviyo: Automate Win-Backs with Email Marketing

Why it matters: Email marketing is one of the most effective channels for re-engaging subscribers. Recurpay's API pushes real-time subscription data to Klaviyo, allowing you to trigger automated, personalized emails. For example, a customer whose payment fails can automatically receive a "win-back" email with a link to update their details. 

Best Use Case: Create a three-part automated email series for customers who have voluntarily canceled, offering discounts or highlighting new features to entice them back.

2. PageFly & EComposer: Page Builders for Re-engagement

Why it matters: Your landing pages are your most critical tool for re-engaging customers. Page builders like PageFly and EComposer allow you to create stunning, high-converting pages tailored for re-engagement. When a user clicks a link in your win-back email, they're directed to a page that can showcase a limited-time offer or customer testimonials. 

Best Use Case: Design a special landing page for a targeted "welcome-back" campaign for customers who've been gone for over 90 days, featuring a prominent hero image and a concise value proposition.

3. MBC Bundles: Increase Perceived Value with Product Bundles

Why it matters: Bundling is a proven way to increase the perceived value of your products and entice customers to return. Our integration with MBC Bundles lets you craft irresistible deals that are easy to manage. You can create a "welcome-back" bundle with discounted pricing or a bonus product to make resubscribing a no-brainer. 

Best Use Case: Offer a "Welcome-Back Care Kit" bundle to customers who canceled their beauty subscription, including their favorite products plus a new, best-selling item at a special price.

4. UpPromote: Turn Customers into Advocates

Why it matters: Sometimes, your most powerful sales force is your existing customer base. UpPromote helps you turn loyal subscribers into brand advocates who can help bring back lost customers. You can offer existing subscribers special perks, such as a discount, for referring a friend who re-subscribes.

Best Use Case: Launch a referral campaign where loyal subscribers earn a $10 credit for every previously churned customer they successfully refer back to a subscription.

Curious about real-world results?

The Rest of the Ecosystem: Building a Churn-Proof Business

Beyond the core retention tools, Recurpay integrates with other critical apps that contribute to a seamless customer experience and, by extension, reduce churn:

  • Qikify Checkout Customizer: Reduces involuntary churn at the final stage of a purchase by optimizing the checkout experience with urgency triggers and trust badges.
  • Zapier: Connects all your apps to automate workflows and ensure no churned customer falls through the cracks. Automate follow-up texts, add churned customers to a specific CRM list, or log data in a Google Sheet in real time.
  • FAD Sale & Automatic Discounts: Creates various AOV-boosting discounts like bundles, BOGO, and free gifts to increase customer satisfaction and repeat purchases.
  • STOQ: Unlocks more sales and prevents churn due to stockouts by providing pre-orders and back-in-stock alerts.
  • Littledata: Connects Recurpay to analytics tools like Google, Meta, and Pinterest to optimize marketing channels and get a deeper understanding of customer behavior.
  • ToastiBar: Builds trust and drives purchases with real-time sales popups, reviews, and low inventory notifications.
  • Gorgias: Provides a helpdesk solution that allows support agents to manage subscriptions and view customer data directly from their chat window, leading to faster resolutions.

Thinking about a flexible, scalable solution?

A Customer Success Story: Zabon and the Power of Integrations

A wellness brand, Zabon, which operates on Shopify, leveraged Recurpay's integrations to achieve remarkable growth. By combining a flexible subscription offering with strategic retention plans, they were able to achieve 116x revenue growth within their first year. This was achieved by systematically addressing customer needs and using automation to drive re-engagement, proving that a proactive approach to churn can lead to significant business growth.

Ready to Turn Churn into Growth?

The story of Zabon is not an isolated one. It's a testament to what's possible when a proactive strategy meets a powerful tech stack. Churn may be inevitable, but losing customers doesn't have to be the end of the story. With Recurpay's integration ecosystem, you're not just running subscriptions, you're optimizing, retaining, and scaling them like never before.

Our integrations are designed to work together, creating a seamless ecosystem that makes it ridiculously easy to win back lost customers. From email marketing and landing page optimizations to smart checkout customizations and automated win-back campaigns, our partners provide every tool you need to keep customers engaged and subscriptions thriving.

Book a 1:1 to explore every feature designed to boost retention.

‍

Disclaimer: The information presented on this website is based on internal data and estimation methods. While we strive to ensure the accuracy of this information, we cannot guarantee its correctness. Recurpay is not responsible for any errors or omissions in the information provided. In no event will Recurpay or its partners or employees be liable to anyone for any decision made in reliance on the information on the site.

‍

Frequently Asked Questions (FAQs)

Q: What is the average subscription churn rate for Shopify stores? 

According to industry benchmarks, monthly churn for ecommerce subscriptions generally ranges from 5-10%, but this can vary significantly based on product category, price point, and retention strategy. Businesses with a solid retention plan can keep their churn rates on the lower end of this scale.

Q: How do Recurpay's integrations work together to reduce churn? 

Recurpay acts as the central hub for your subscription data. When a churn event occurs, it triggers automated workflows across your integrated apps. For example, a failed payment event in Recurpay can automatically trigger a win-back email in Klaviyo, which directs the customer to a custom landing page built with PageFly.

Q: What is dunning management, and how does Recurpay handle it?

Dunning management is the process of automatically managing failed or delinquent payments from subscribers. Recurpay's system handles this by using smart retries, sending automated email notifications to customers, and providing a secure portal for them to update their payment information. This is a key strategy for reducing involuntary churn.

Q: What is the benefit of a customer portal for churn reduction?

A customer portal gives your subscribers control and flexibility. They can easily pause, skip, or swap products, which are key features for preventing voluntary churn. When a customer has control over their subscription, they are less likely to cancel it entirely due to a temporary need or change in preferences.

Q: Does Recurpay offer solutions for both voluntary and involuntary churn?

 Yes. Recurpay's robust dunning management system handles involuntary churn with automated payment retries and smart reminders. For voluntary churn, the flexibility of the customer portal and the power of our integrations help you re-engage customers and remind them of the value of their subscription.

‍