Unveiled in Shopify’s Summer 2025 Edition, Shopify Horizon is the platform’s most transformative upgrade yet, redefining how merchants across the globe build, manage, and scale their e-commerce businesses. 

With 150+ enhancements rolled out across storefronts, AI, checkout, and backend workflows, Horizon focuses on personalization, automation, and global expansion.

Shopify Horizon is designed to make subscriptions more powerful, more flexible, and more intuitive for both merchants and customers. Here’s what’s new:

1. Apple Pay Support for Subscription Checkouts

Previously limited to select geographies, Apple Pay is now available to any Shopify store using Shopify Payments, regardless of country. That means merchants now can offer a one-tap Apple Pay checkout even for subscription products.Certain geographies like India and Middle East still do not offer this however we are hopeful this will be revised soon with Shopify’s intervention.

Recurpay supports this immediately, giving your subscribers more secure and flexible payment options, especially on mobile.

2. Shop App Now Supports Subscriptions

Shopify's native Shop App, used by millions globally, is now compatible with subscription products.

This means:

  • Subscribers can opt in for subscriptions on the product page
  • Merchants gain added visibility through a high-traffic shopping channel
    Renewals and order updates are easier to track for customers

Recurpay subscriptions automatically sync with the Shop App, improving customer engagement and retention, particularly in global mobile-first markets.

Shopify Horizon isn’t just a feature update, it’s the beginning of a new era for e-commerce subscriptions. With native admin management, global Apple Pay access, and Shop App integration, subscriptions are no longer an add-on; they're central to the customer journey.

At Recurpay, we see Horizon as the foundation for truly intelligent, retention-first commerce. Subscriptions will become smarter, more personalized, and globally scalable. Merchants, primarily in USA, UK and Australia, can now build flexible subscription models with local payment support, AI-powered upsells, and seamless checkout experiences.

The future lies in reducing churn before it happens, offering hyper-customized plans, and giving customers control, while automating the rest. Horizon enables that. Recurpay powers it.

As Shopify advances its subscription stack, Recurpay remains the go-to Shopify subscription app, designed to help D2C brands grow recurring revenue with ease, anywhere in the world.

With Shopify Horizon redefining subscriptions, Recurpay empowers D2C brands to unlock smarter, scalable, and retention-first recurring revenue through native admin tools, global payments, AI-driven personalization, and seamless Shopify integration.

Recurpay is the backbone your subscription model deserves! Let’s make it happen! Book a Recurpay demo today. 

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Disclaimer: The information presented on this website is based on internal data and estimation methods. While we strive to ensure the accuracy of this information, we cannot guarantee its correctness. Recurpay is not responsible for any errors or omissions in the information provided. In no event will Recurpay or its partners or employees be liable to anyone for any decision made in reliance on the information on the site.

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