Upriver Ecommerce Pvt Ltd
Experts in end-to-end digital e-commerce solutions

From marketplace management to D2C execution, and from strategy to seamless execution, our partner, Upriver, helps elevate your online growth effortlessly as a trusted partner for end-to-end e-commerce success.
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Our partner, Upriver is a full-service e-commerce accelerator helping brands and sellers achieve sustainable growth across e-commerce marketplaces, D2C websites and digital channels in India and Internationally.
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With 8 lakh+ monthly transactions, 150+ active brand partners, 30+ global marketplaces, and a team of 100+ e-commerce experts, Upriver brings the scale and experience needed to support every stage of your online journey.

Why You Need Upriver's Experts

Let's Break It Down!

Strategy & operations support
Cutting-edge technology for growth
Data-driven insights & processes
A partner you can trust

Our partner, Upriver, is the most trusted partner in delivering end-to-end strategy and operations support for brands looking to build and grow their online presence.

Upriver's Key Features

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Upriver's story

Upriver, your trusted partner in
e-commerce strategy and operations.

Supported by a team of 100+ e-commerce experts, our partner, Upriver delivers data-driven, cutting-edge solutions that help clients launch and grow online through streamlined processes, ensuring sustainable growth across marketplaces, D2C websites, and digital channels in India and Internationally.

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Focus on Strategy
Upriver begins with a clear focus on strategy, ensuring every decision is aligned with brand goals and growth priorities across marketplaces, D2C websites, and digital channels.
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Full-Funnel Tactics
Upriver amplifies online performance with full-funnel tactics that support every stage of the customer journey, strengthening visibility, engagement, and sustained growth.
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Algorithmic Bid Optimization
Upriver uses algorithmic bid optimization to improve efficiency across digital marketplaces, ensuring brands benefit from smarter bidding, better allocation, and stronger overall performance.

How Recurpay and Upriver are ready to
Transform the e-commerce space together

Discoverability + Sustainable Growth
Upriver assists brands and sellers achieve sustainable growth across e-commerce marketplaces, D2C websites, and digital channels in India and Internationally, while Recurpay strengthens retention with subscription flows that support predictable revenue and long-term customer value.
End-to-End Support + Subscription Retention
Upriver delivers end-to-end strategy and operations support powered by cutting-edge technology and data-driven insights, and Recurpay complements this with subscription tools that help brands maintain consistency, improve lifetime value, and nurture recurring relationships.
Streamlined Operations + Repeat Purchase Engine
Upriver’s skilled team drives growth through streamlined processes, full-funnel tactics, and algorithmic bid optimization, paired with Recurpay’s renewal logic, customer portal, and dunning controls that encourage repeat purchases and enhance overall e-commerce performance.
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