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Nunuu is a Mexico-based baby care brand focused on delivering premium diapers through a predictable and thoughtful experience. The brand was built to support parents by removing stress around diaper reordering. Every product is designed for comfort, convenience, and consistency, helping babies stay comfortable and parents stay prepared.
Nunuu’s focus is on everyday reliability. They introduced weekly diaper subscriptions to make care easier for parents. Their customers wanted regular deliveries, not one-time transactions. Nunuu needed a way to turn that expectation into a working system.
Thinking of migrating to Recurpay? We’ve got you covered!
Why Nunuu Chose Recurpay
Before using Recurpay, Nunuu did not have a Shopify subscription system. While they had a loyal customer base, they were managing orders manually. The lack of automation made it difficult to plan inventory, maintain regular deliveries, or build recurring revenue.
Nunuu selected Recurpay, a Shopify subscription app, because it offered:
- An easy integration with no developer involvement
- Customizable weekly subscription plans
- Built-in features for billing automation, product bundling, and prepaid discounts
- Complete setup through the Shopify dashboard
The system was implemented quickly, with no changes required to Nunuu’s storefront or checkout process.
What Recurpay Enabled for Nunuu
With Recurpay in place, Nunuu launched a structured subscription model and began managing orders more efficiently.
- Build-a-Box and Weekly Plans
Parents could subscribe to custom diaper bundles based on quantity and size preferences. These bundles could be delivered weekly, depending on individual needs.
- Automated Renewals
Recurpay handled all billing cycles, including automatic renewals and payment retries, so orders were processed without delay or interruption.
- Prepaid Discounts
Customers could choose longer subscription terms at a reduced price. This feature helped Nunuu improve customer retention and increase order value.
- Live Performance Visibility
The Nunuu team could view subscription analytics in real time through Recurpay’s dashboard. This helped improve planning, manage fulfillment, and reduce missed orders.
Check out the subscription plans we’ve got waiting for you!
Results After Launching Subscriptions
Nunuu’s switch to a Shopify subscription model delivered strong results:
- 5600% increase in monthly recurring revenue
- 35% improvement in repeat customer rate
- Higher adoption of Subscribe and Save options at checkout
- More accurate inventory forecasting and fewer missed reorders
The new system also reduced operational strain. Nunuu no longer had to manually track orders or send reminder emails. With billing and delivery aligned, customers received diapers on time, and the team could focus on product quality and support.
Why This Works for Parenting Brands
Nunuu’s shift to recurring orders created a better experience for parents. Products arrived when expected. There were no gaps or last-minute purchases. This aligned with the brand’s original promise: consistent care, delivered with less effort.
For other baby care or consumable product brands on Shopify, Nunuu’s journey shows what happens when subscription systems are used correctly:
- Predictable recurring revenue
- Reduced churn through smart automation
- Lower support volume with better self-serve options
- Flexible plans that grow with families
Check out the unique features you will have access to with Recurpay Subscriptions!
What does the Nunuu Team have to say about Recurpay?
“This app is an excellent starting point for implementing a subscription model on your e-commerce platform. The support team is outstanding! I had, of course, a couple of issues; I think they are still growing, so it is normal, but they’re always very reactive and understanding, and ready to help.”
Our partners who are adding value to Nunuu
Builds customer trust by collecting and displaying verified product reviews. Supports photos, videos, and customizable widgets, helping parents make confident purchase decisions for baby care essentials directly from Nunuu’s online store.
Automates workflows by connecting Nunuu’s store to hundreds of apps. Enables seamless data transfer, task automation, and custom triggers that save time and reduce manual effort in managing subscriptions and customer communication.
Drives customer engagement through targeted email marketing. Helps Nunuu send personalized campaigns, subscription reminders, and promotions, increasing retention and encouraging repeat purchases from parents seeking reliable diaper deliveries.
Swym Gift Lists and Registries
Allows customers to create and share baby product wish lists and registries. Supports gifting for special occasions, driving additional sales, and making it easier for friends and family to shop.
Engages customers directly through AI-powered WhatsApp campaigns. Sends order updates, subscription reminders, and promotions instantly, improving communication speed and fostering stronger relationships with busy parents.
Nunuu moved from manual reorders to a structured Shopify subscription flow using Recurpay. The process required no custom code, no third-party platforms, and no downtime. Today, Nunuu runs a diaper subscription business that delivers both value and trust.
The brand has built a model that works for busy parents and growing families. Recurpay made it easier for Nunuu to scale operations while keeping the customer experience simple and reliable.
Let’s make it happen! Book 1:1 Call with Experts Today!
Disclaimer: The information presented on this website is based on internal data and estimation methods. While we strive to ensure the accuracy of this information, we cannot guarantee its correctness. Recurpay is not responsible for any errors or omissions in the information provided. In no event will Recurpay or its partners or employees be liable to anyone for any decision made in reliance on the information on the site.
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