“This app is an excellent starting point for implementing a subscription model on your e-commerce platform. The support team is outstanding! I had of course a couple of issues, I think they are still growing so it is normal but they’re always very reactive and understanding, and ready to help.”

~Nunuu Team on Recurpay Subscriptions

Nunuu is more than just a diaper brand, it’s a movement toward making parenting simpler, more thoughtful, and less stressful. Born in Mexico, Nunuu is built on the belief that parents shouldn’t have to worry about running out of essentials like diapers. With a mission to deliver premium-quality baby care products right when they’re needed, Nunuu blends convenience with compassion.

At its core, Nunuu champions reliability, comfort, and care. Every diaper is designed with the gentlest materials, ensuring babies stay happy and rash-free, while giving parents peace of mind. But the real change lies in how Nunuu delivers through easy-to-manage weekly subscriptions, removing the guesswork from everyday parenting.

Nunuu is reshaping the baby care experience for the modern world. By tapping into smart e-commerce tools like Recurpay, Nunuu has created a seamless, recurring delivery model that empowers families, improves planning, and reduces last-minute scrambles.

With a growing community of loyal parents, Nunuu is on a mission to build a world where baby care is predictable, thoughtful, and always within reach. One diaper at a time, they’re changing the way we care for parents and babies alike.

When Recurpay stepped in to transform Nunuu’s vision into a scalable, subscription-first model, the numbers said it all!

Recurpay x Nunnu Moving Together

Recurpay is a leading subscription management platform designed for modern e-commerce brands on Shopify. Trusted by merchants across the globe, Recurpay simplifies complex subscription workflows without the need for developers, making it the go-to choice for scaling Shopify stores with confidence and ease.

Thinking of migrating to Recurpay? We’ve got you covered!

Prior to Recurpay, Nunuu had no subscription solution in place. Despite having a loyal customer base, the brand faced two core issues that limited growth: unpredictable inventory planning and the absence of an easy, automated way for customers to receive baby diapers on a recurring basis. Parents wanted the convenience of regular deliveries, but without a seamless subscription experience on the site, many defaulted to one-time orders, which led to missed reorders, inconsistent revenue, and operational inefficiencies.

Built to tackle exactly these challenges on Shopify, Recurpay offered Nunuu exactly what they needed: a reliable, easy-to-integrate subscription solution that didn't require custom development or complex configurations. From the moment Nunuu installed Recurpay, the brand’s subscription journey accelerated. Recurpay enabled Nunuu to introduce flexible weekly subscription plans tailored to parents’ needs, giving them the ability to choose their ideal delivery frequency without any hassle.

Check out the subscription plans we’ve got waiting for you!

The Subscription Effect

Recurpay didn’t just enable subscriptions, it elevated the entire experience. Built-in features like automatic payment renewals, build-a-box, prepaid discounts and intelligent retry logic ensured that once parents subscribed, they stayed subscribed. With seamless onboarding, intuitive setup, and complete Shopify compatibility, Nunuu was live and optimized in no time.

In less than a month, the impact was clear. 

  • Monthly recurring revenue jumped by a staggering 5600% growth. 
  • Repeat customer rates improved by 35%
  • Customers responded positively to the new “Subscribe & Save” experience. 
  • Operationally, Nunuu could finally plan inventory with confidence, no longer second-guessing weekly demand or overstocking.

Check out the unique features you will have access to with Recurpay Subscriptions!

The Way Forward with Recurpay

For Nunuu, subscriptions weren’t just a convenience, they were a natural extension of their promise to simplify parenting. Moving from one-time orders to a recurring model allowed the brand to build deeper, more consistent relationships with customers, while streamlining operations on the backend.

This shift marked a turning point in Nunuu’s growth journey. By offering flexible, dependable weekly diaper deliveries, Nunuu eliminated guesswork for parents and unpredictability for its own team. What once was a manual, reactive process became smooth, scalable, and built for the long term.

Behind this transformation was a subscription system designed to work as intuitively as Nunuu’s products feel. Without requiring code or complicated setup, it allowed Nunuu to focus on what they do best, caring for babies and supporting parents, while the engine powering it all worked quietly in the background.

Because for Nunuu, predictable care shouldn’t stop at the product; it should extend to the experience.

For any merchant looking to increase lifetime value, reduce churn, and build predictable revenue, Recurpay isn’t just an option.

It’s the backbone your subscription model deserves!

Let’s make it happen! Book a Recurpay demo today. 

Disclaimer: The information presented on this website is based on internal data and estimation methods. While we strive to ensure the accuracy of this information, we cannot guarantee its correctness. Recurpay is not responsible for any errors or omissions in the information provided. In no event will Recurpay or its partners or employees be liable to anyone for any decision made in reliance on the information on the site.

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