Gone are the days of rigid ecommerce subscriptions where customers passively received the same products every month. In 2025, modern ecommerce subscribers demand flexibility, personalization, and control.

While traditional subscription models offered fixed products at regular intervals, today’s Shopify merchants need to meet evolving expectations around customizable subscription boxes, dynamic product bundles, and flexible delivery schedules.

Enter: Recurpay’s powerful new feature – Build-a-Box, designed specifically for Shopify-based ecommerce brands across the USA, UK, Canada, and Australia. Whether you’re selling skincare, snacks, pet products, or wellness essentials, Recurpay helps you create personalized, flexible, and high-retention subscription experiences.

Already sold on moving to Recurpay Subscriptions? 

Reach out to us at marketing@recurpay.com or book a demo today.

Now that we’ve got your attention, let’s deep dive into just what this game changing feature is and how it can help you ace your subscriptions game.

Recurpay's Build-a-Box enables your Shopify store to offer a custom subscription box builder that adapts to each customer’s unique preferences.

Key Benefits for Shopify Merchants:

  • Product Personalization: Customers handpick their subscription items and adjust quantities every cycle.
  • Higher Engagement: Empowering customers to customize increases loyalty and interaction.
  • Increased AOV: Flexible boxes prompt customers to add more, boosting average order value.
  • Better Retention Rates: When customers control their experience, they’re less likely to cancel.
  • Custom Bundle Options: Offer mix-and-match pricing with tiered or dynamic structures.

Already exploring Shopify subscription solutions? This is the feature to watch in 2025.

Check out our subscription plans before we dive into it!

The inner workings of this amazing feature with Recurpay’s powerful tech?

When you think of a feature that’s going to change your ecommerce game, as a store owner you’re looking for something that is simple yet powerful and ultimately scalable. Couple that with a subscription app routed in tech, with a support team working round the clock to address unique ecommerce requirements, you know you’ve got a winner on hand. 

If you're a Shopify store owner looking for a scalable, low-code subscription solution, this feature is built for you. Here’s how Recurpay as well as our newest feature, Build-a-Box can work for your store:

1. Full Control for Your Customers

Your customers can:

  • Mix and match products
  • Adjust quantities and delivery frequency
  • Pause, skip, or reschedule boxes

Think coffee subscriptions, pet care plans, beauty bundles, or D2C wellness kits—all tailored by the subscriber.

Perfect for Shopify merchants offering:

  • Clean snacks
  • Skincare
  • Supplements
  • Pet supplies

Check out the apps we can help you migrate from!

Did you know our partner, Foxify empowers merchants to create intuitive, conversion-optimized product selection pages that are perfect for Build-a-Box experiences. With customizable layouts and product grids, now your customers can visually curate their box with ease. For merchants, this means higher engagement, reduced churn, and an increase in average order value, all by making customization seamless and beautiful.

Check out the Foxify - Smart Page Builder app.

2. Easy Subscription Management

Life happens. With Recurpay's user-friendly dashboard, customers can easily:

  • Swap items
  • Change shipping dates
  • Pause their subscription without contacting support

Powered by our partner Littledata, you get access to:

  • Real-time subscription tracking
  • Predictive churn analytics
  • Smart LTV forecasting

Check out the unique features you will have access to with Recurpay Subscriptions!

Did you know our partner, Littledata helps merchants track every change a subscriber makes from pausing a box to swapping a product. When layered onto Build-a-Box, this real-time insight enables brands to personalize retention strategies and predict churn early. With Recurpay and Littledata, you can expect better LTV forecasting, sharper retention tactics, and data-backed growth, all driven by smarter subscriber behavior tracking.

Check out the Littledata app.

3. Smart Integrations for Merchants

Recurpay integrates seamlessly with platforms like Shopify, Klaviyo, and Stripe making implementation a breeze. Whether merchants are scaling their existing subscriptions or launching a new model, ‘Build-a-Box’ fits right in.

Check out our ecosystem partners today!

Did you know our partner, Klaviyo enables hyper-personalized email flows based on subscriber actions like customizing or editing their box. Plugged into Recurpay’s Build-a-Box, this means automated reminders, curated upsell prompts, and lifecycle emails that convert. The result is a deeply personalized customer journey that boosts engagement and retention with every box shipped.

Check out the Klaviyo app.

4. Flexible Pricing Models

One-size-fits-all pricing doesn’t work anymore. Recurpay supports custom, dynamic, fixed, freemium, and tiered pricing models, ensuring merchants can tailor their subscription offerings to their audience.

Check out other features that can help boost your e-commerce store with Recurpay!.

Did you know our partner, Easy Bundle Builder allows merchants to offer mix-and-match product pricing—whether fixed, tiered, or dynamic. When combined with Build-a-Box, this lets brands incentivize bulk purchases and introduce exclusive bundle tiers. With Recurpay and Easy Bundle Builder, now you can expect greater pricing flexibility, higher AOVs, and the freedom to experiment with creative box combos.

Check out the EB | Easy Bundle Builder app.

Before you head out to check out this amazing new feature, let’s give you a little insider intel that can maximize the impact of this on your store.

  • Offer Exclusive Bundles: 

Encourage customers to subscribe by providing exclusive discounts on their custom-built boxes.

  • Leverage Data: 

Track customer selections and preferences to optimize product offerings and improve inventory planning.

  • Personalized Upsells: 

Use AI-driven recommendations (yes, we went there!) to suggest add-ons based on customer preferences.

  • Create a Subscription Community: 

Offer perks like early access to new products, VIP discounts, or loyalty rewards to keep subscribers engaged.

Check out the 5-star reviews on our app!

Here’s what you need to know about merchants already using our Build-a-box feature:

  • Build-Your-Own Snack Adventure Box

Imagine this: you're obsessed with clean eating but hate getting stuck with the same old granola bars every month. A D2C snack brand uses Recurpay’s Build Box to let customers literally curate their own munchie mix—think protein bars, seaweed crisps, dark choco almonds... whatever you're craving that week! Skip the boring, build your box, and snack like a boss.

  • Your Skin, Your Rules – Custom Self-Care Kits

Let’s say you’re all about glowing skin and clean beauty—but your routine changes with the weather (hello, summer sweat and winter dryness!). A skincare brand uses the Build Box to let you swap in a hydration mask one month and a clay detox the next. It’s like having a personal skincare concierge—minus the awkward spa music.

  • Spoil-Your-Pet Subscription Pack

Got a dog who’s picky about toys or a cat who changes food preferences like the wind? One pet brand nailed it—they let pet parents build their own box each month: new chew toys, breed-specific food, fancy shampoos... you name it. With Recurpay’s Build Box, it's like gifting your fur baby a surprise box they actually want.

Why Shopify Brands Are Choosing Recurpay

From fast-growing D2C brands to global Shopify powerhouses, Recurpay is the go-to choice for subscription-first commerce. Here's why:

  • No-Code Setup on Shopify
  • Built-in Dunning Management for failed payments
  • Advanced Subscriber Analytics & Insights
  • Fast Merchant Support & Onboarding Help

With Recurpay’s ‘Build-a-Box’ feature, merchants can break free from rigid subscription models and give customers exactly what they want on their own terms. Whether you're an ecommerce giant or a growing D2C brand, this feature is designed to drive revenue, reduce churn, and build lasting customer relationships.

So, are you ready to scale smarter, sell better, and retain more? 

The future of subscriptions is customizable, and with Recurpay, you're already ahead of the curve.

Let’s make it happen! Book a Recurpay demo today.

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